Presented by Sadie Baron, Jo Cooper, Kerri Vermeylen, Justin North

The second installment of our Webinar series involves industry leaders exploring how a more professional approach to intelligence gathering can assist in targeting pursuits, growing your client base, and increasing market share. This on-demand webinar focuses on the increasing importance of quality data to inform decisions in strategic business development within law firms, how it can assist in targeted pursuits and market intelligence, and how this is even more critical in a post-pandemic recovery.

Discussion includes:

• Differentiation through data
• Evolving the art of selling in the modern law firm
• Supporting lawyers through actionable intelligence
• Weaving wisdom from accessible knowledge
• The rise of the modern data-enabled marketing function
• New skills for new ways of working

About the Presenters

Sadie Baron
Chief Marketing Officer at Reed Smith LLP
Future focused on strategic growth opportunities, whilst delivering essential operational imperatives in a dynamic, rapidly changing sector.

Jo Cooper
Head of the M&BD Hub at Simmons & Simmons
I am a creative and commercial senior marketing and business development professional, driven by a genuine interest in other people. I am respected for my integrity, discretion, diplomacy and ‘can do’ attitude. I’m a natural problem solver, quick to respond to both challenges and opportunities.

Kerri Vermeylen
Director of International Business Development & Marketing at Sidley Austin LLP
Kerri Vermeylen is a seasoned marketing and business development leader with over 25 years of experience in international professional services organizations. A strategic adviser to firm management, Kerri has successfully helped to grow established and emerging practices, strengthen client relationships and elevate brand profile. As a skilled team leader, coach and motivator, Kerri is dedicated to helping her team reach their fullest potential and deliver the highest quality service.

Justin North
Consultant
I work with law firms and legal departments on global transformational projects to help drive meaningful improvement and lasting change. I have in-depth expertise and understanding of private practice and corporate legal management needs and challenges, as well as a strong command of the commercial levers of a successful law firm or legal function, and regularly undertake behavioural studies focused on the psychology and unique motivations of lawyers in different peer groups and practice areas.